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Sunday Bikes was launched in 2005 with the goal to create products that addressed the reliability problems that BMX riders have faced since the 1980’s.

Sunday BMX was born as a response to the 'strength vs. weight argument' of BMX in the mid 2000s, implementing features in Sunday BMX frames like hollow dropouts, Wave tubing, 41-Thermal® heat-treating, and a level of detail in design that had never been seen before.

Sunday Bikes moved into their own range of complete Sunday BMX bikes, enforcing the same 'strength AND functionality' features that the parts reflected and now, a BMX rider can get an amazingly strong BMX bike that is affordable and looks great, too.